August: Month of Bleh
Nothing's really going on in August. It's this Dead Zone for everyone's lives. In terms of movies, there are generally some potentially big flicks that come out and some do pretty well. It IS still Summer, after all. Early August tends to be a great time for Sleeper Comedy hits to launch as well as some Blockbusters whose Financial Predictions may fall in between March and June. Flicks just risky enough that studios would avoid an important weekend, but may still do pretty decent.
August Moola: Fitting the Bill
After July, August certainly seems lacking. The Bourne Ultimatum (2007), August's greatest movie ever, opened at $69,283,690, which isn't too shabby, but certainly not the worst possible. Although this is far below the biggest March and April Opening Weekends, the Top 10 August Weekends Ever show us that there are still a lot more films that can nab $40 - 50 million than any of the Spring Months.
The Top August Ever was 2007. In addition to the success of The Bourne Ultimatum somehow confirming that the Bourne Series was a legitimate cultural force, even though hardly anyone seemed to see the first one, it also saw Rush Hour 3 close out the Summer of Threequels. Finally it was really helped by Superbad's slow burn that continued to generate revenue for some time after it released. The rest of the August Releases this year are atrocious. You've got things like Daddy Day Camp, The Invasion, WAR and Balls of Fury. None of these did business, but the sheer number of them added something to the Box Office Totals.
August Quality: Fucking Terrible
This can be a rough month. There really aren't a whole lot of pagestoppers here but there are some gems amidst the endless swirling sea of shit. A lot of these are small comedies that turned out to be awesome, or an underrated action flick, as well as the occasional Oscar-worthy pic somehow.
#10: Superbad - 08/17/2007
#9: Scott Pilgrim vs. the World - 08/13/2010
#8: Desperado - 08/25/1995
#7: District 9 - 8/14/2009
#6: The Fugitive - 08/06/1993
#5: Tropic Thunder - 08/13/2008
#4: Unforgiven - 08/07/1992
#3: The Iron Giant - 08/06/1999
#2: The Usual Suspects - 08/16/1995
#1: Inglourious Basterds - 08/21/2009
|Use your coin!|
In terms of the few solid action flicks August produces that just missed the cut here are Natural Born Killers (1994), Blade (1998), xXx (2002) and Layer Cake (2004). Besides these bleak offerings August also gave us the Greatest Feel-Good Movie of all time, The Replacements (2000).
So that's August. A fun month for sure, there's definitely an enjoyable flick every once in a while, but more often than not this is just a terrible month to go to the movies. 2011 was especially horrible, besides the somehow okay Ascent of the World of the Monkeys. Of course if you think this is unbearable at all you all but need to wait until September rears its atrocious head.